While Hasbro nailed New York Toy Fair 2017 with Marvel Legends, the Star Wars releases lacked anything truly surprising or exciting. The headline act was the complete reveal of the 40th Anniversary Collection, a subset of mostly re-released 6″ figures on distorted vintage style card backs that were already leaked before the event. The online collector reception has pretty much consisted of one big shrug, and it’ll be interesting to watch how the line sells over the coming months.
With an 18-24 month production time for new figures it’s easy to see how the ever-shifting release schedule of the new films is hurting what Hasbro can show and when. That said, I think a lot of people expected more than just repacks for the franchise’s 40th anniversary – but then there’s still plenty of time left this year. With Celebration and SDCC still to come (not to mention The Last Jedi in December), there will be more than enough new releases to get through.
Massive props to Hasbro for being organised behind the scenes though – these were revealed and put up for order at the weekend, and US collectors began receiving them yesterday. Can’t ask for any more than that.